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Scams Triple for Year-End Shopping: This Is How You Stay Safe

Written by Hawaiian Telcom | Oct 27, 2025 5:56:13 AM

The final months of the year are a shopping frenzy. From Singles’ Day to Black Friday, Cyber Monday, and the Christmas rush, the internet is packed with flash sales, gift ideas, and last-minute deals. But it’s not just retailers who are getting ready – scammers are too. 

Scammers know that people are more distracted, less cautious, and eager to grab a bargain during busy sale periods. That’s why fake websites, phishing emails, scam texts, and malicious apps all surge during this time of year. 

According to Barclays, purchase scam losses surged by 22% during the Black Friday and Cyber Monday in 2023. Additionally, data from FSecure also shows a sharp rise in scam activity, with blocked scam websites in late 2024 nearly tripling compared to the rest of the year.

 

Common shopping scams during the year-end rush 

Scammers use urgency, excitement, and high traffic volumes to slip their traps into your inbox, social feed, and search results. If you're shopping online this season, here’s what you need to know to stay safe and avoid getting caught in a scam. 

 

1. Fake online stores 

During peak shopping periods, scammers launch convincing fake stores faster than ever. These sites often mimic real retailers or feature trending gift items with big discounts. The designs look professional, the reviews seem glowing—and once you pay, the product never arrives. 

Worse, your credit card details and personal information may be harvested and used for further fraud. 

This is how you stay safe:  

  • Always double-check the URL, as scam sites often include off-place characters (like amazonn.shop) or use unfamiliar domains.  
  • If the site is new, or the deal seems suspiciously good, it’s worth a quick background check before you buy.  

 

2. Scam links in texts, emails, and ads 

With inboxes and social feeds flooded with promotions, scammers blend in using phishing emails, fake shipping alerts, or ads that mimic real brands. These messages often contain urgent language: “Limited time offer!” or “Problem with your delivery”—to prompt a quick click. 

Clicking the link can lead to a fake login page, a malware download, or a bogus payment request. 

This is how you stay safe:  

  • Don’t click on links from unexpected messages, even if they appear to be from familiar brands.  
  • Navigate to the retailer’s site directly or use their official app. 

 

3. Fake checkout pages 

Some scam sites don’t stop at luring you in—they go further by collecting full payment information on phony checkout pages. These pages may use HTTPS and even a padlock icon, but once you submit your card info, the scammers get your info too. Scammers may even redirect you to the real store afterward to avoid suspicion. 

This is how you stay safe:  

  • Again, check the domain name closely. The padlock symbol is helpful, but not foolproof.  
  • As fake payment pages can look completely identical to real ones, have active protection on that automatically checks the authenticity. 

 

4. Malicious “delivery” apps 

A growing tactic involves sending victims links to download fake tracking or shipping apps, claiming to help you manage deliveries during the busy season. These apps are actually malware, capable of stealing passwords, reading messages, or monitoring activity in the background. 

Scammers often pose as sellers, couriers, or even customer support to get these apps installed. 

This is how you stay safe:  

  • Never download an app based on a message or email.  
  • Use trusted app stores and search for the app yourself rather than clicking third-party links.  
  • Use antivirus that blocks malicious apps automatically. 

 

What’s at stake if you fall for a scam? 

The risk isn’t just about losing money on a fake product. Once scammers have your information, they can: 

  • Make unauthorized purchases. 
  • Open credit accounts in your name. 
  • Sell your personal details on the dark web. 
  • Install malware that silently collects your data. 
  • Gain access to your email, bank apps, and more. 

And the damage can last far beyond the holiday season. 

 

How to stay safe this shopping season 

A few simple precautions can go a long way in staying safe: 

 

1. Stick to trusted retailers 

If you’re unfamiliar with the seller, research them. Look for contact details, refund policies, and customer reviews from outside the website. A quick web search and review sites like TrustPilot can help a lot. 

 

2. Don’t trust links in messages 

Whether it’s email, SMS, or social media—be cautious. Phishing often relies on urgency and surprise. If it’s important, it’ll still be there when you search for it manually. 

 

3. Watch for pressure tactics 

“Only 1 left.” “Deal ends in 5 minutes.” These are classic scam triggers. Take a moment to verify before buying. 

 

4. Use strong, unique passwords 

Use different passwords for each shopping site—and make sure they’re hard to guess. A password manager helps immensely in both creating and remembering unique passwords. 

 

5. Enable multi-factor authentication (MFA) 

It adds an extra layer of security to your accounts, making it harder for scammers to log in even if they get your password. 

 

How smart protection helps 

Some scams are easy to miss, even if you’re careful. That’s where smart protection comes in. Modern security tools like Hawaiian Telcom SafeGuard can: 

  • Flag scam websites and fake checkout pages. 
  • Block malicious links in emails or texts. 
  • Prevent dangerous apps from being installed. 
  • Alert you when something doesn’t seem right—before you click. 

It’s like a digital safety net working in the background, so you can focus on finding the deals—not dodging the traps.